Visitor Marketing Campaign

The Show Secretariat will invite 15,000 industry-specific buyers from across Vietnam—with a focus on Hanoi and Ho Chi Minh City—
as well as from ASEAN countries.
We will place particular emphasis on promoting the event and inviting attendees from Thailand, Singapore, Malaysia, 
Myanmar, Laos, and Cambodia.
  • Over 40,000 direct invitations to high-quality & specialized buyers from within Vietnam.
Our co-organizing partner has been hosting specialized trade exhibitions in Vietnam for over 50 years and possesses an extensive database of attendees. 
We carefully select target buyers and visitors from this database and issue invitations—starting with promotional emails six months prior to the event, followed by 
telemarketing and the distribution of invitation tickets two to three months in advance.

  • We carefully select a list of over 5,000 presidents and CEOs, and our secretariat’s local staff personally contact them by phone to extend a special invitation—treating them as “Super-VIPs” and offering exclusive benefits.

We will carefully select over 5,000 top-level executives (Chairmen, Presidents, and CEOs) from our priority invitation list. 
Our secretariat will contact them directly through local staff to extend invitations as "Special VIPs," offering a range of exclusive benefits and privileges. 
This approach aims to enhance the attendee experience and maximize the effectiveness of business matching.

  • Specialized DM Invitations to members of Associations & Indsutry Organizations
We invite VIP executives (managers, section chiefs, and above) from member companies through banner advertisements in member publications and 
on the association's website, as well as via regular email newsletters and direct mailings.

Supporting Associations (tentative included):

  • Food and Foodstuff Association of Ho Chi Minh City (FFA)
  • Vietnam Beer, Alcohol and Beverage Association (VBA)
  • Vietnam Hotel Association (VHA)
  • Restaurant Association of Vietnam (RAV)
  • Vietnam Chefs Federation
  • Association of Vietnam Retailers
  • Vietnam Association of Small and Medium-Sized Enterprises
  • Vietnam E-commerce Association
  • Vietnam Association of Oils, Aromas and Cosmetics (VOCA)
  • Vietnam Beauty Association (VNBA)
  • Vietnam Association of Functional Food
  • Vietnam Association for Vocational Education and Training & Social Work
  • Asia Toy & Play Association
  • Vietnam Leather, Footwear and Handbag Association
  • Vietnam Textile and Apparel Association
  • Vietnam Association of Consumer Goods Development
  • Vietnam Pharmaceutical Companies Association (VNPCA)

  • Promotional campaign using utility pole advertisements in major Vietnamese cities, 
    starting one month prior to the event.
We will conduct a major promotional campaign featuring utility pole advertisements in key cities—including Hanoi, Ho Chi Minh City (in the south), and major cities in the central region
to reach relevant buyers unknown to us and encourage them to register for the event.

 

  • Announcements via local magazines, TV stations, online media, social media, etc.
We conduct article and advertising campaigns across various media outlets (TV and radio stations, newspapers, magazines, web media, etc.).
In addition, we collaborate on marketing initiatives with popular local YouTubers and social media influencers.

 

  • We will also invite buyers from neighboring countries (Thailand, Singapore, Malaysia, Cambodia, Myanmar, and Laos).

Since citizens of ASEAN member countries can enter Vietnam visa-free,
we invite key buyers starting three months prior to the exhibition by promoting the event and distributing free admission tickets through media outlets and associations across the region.

 

                      Over 15,000 professional buyers 
                          to your booth in three days!